Revenue management can greatly influence the success of a
hotel. Selling as many rooms as possible at a set price
can be profitable. However, this does not lead to an
optimal sales result. Introducing and researching a clear
price and income strategy is the real key to success. The
goal is to sell the right product at the right price, at
the right time, to the right customer through the right
distribution channel. The use of revenue management is
only possible for products available for a limited period
of time (the room that has not been sold today, cannot be
sold tomorrow), in a certain number (hotel rooms) and
addressed to different types of customers (segments) ready
to book different rates.
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