The sense of beauty and the spirit that enlivens every place inhabited by man as guides for a fuller and more meaningful existence. Places have a soul. Our job is to find out. Exactly as it happens for the human person. " (James Hillman - The Soul of Places). "What does it mean that places have a soul?" Have you ever had that feeling, upon entering a place (a city, a museum, a landscape), of being able to feel vividly as a sort of distinctive mark of that place, specific psychic energy characterizing that particular place? The ancient Romans, this energy, called it Genius Loci (the genius of the place).