Key Holiday Trends

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A look at the season’s most important shopping trends and their impact on overall season performance. A look at consumers’ use of smartphones for shopping during Holiday in the US and Europe. Smartphone Usage Increases 35% of the global network’s holiday orders and 28% of revenue occurred on smartphones. Smartphones accounted for 51% of all website visits, up 25% YOY.
  Last holiday season, orders on smartphones increased an average 27% YOY. Growth was highest in Europe where smartphone orders increased 43% YOY. Usage rates for holiday shopping were even higher in the UK, where the share of holiday sales on smartphones jumped to 46% of orders, a 15% increase compared to pre-holiday dates. Tablet usage declined 21% overall, with the highest decrease occurring in the UK market (down 36% YOY).
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